Each quarter we try to choose a cause to give back to. As a Hawaiian with a deep understanding and appreciation of the reciprocity in life, that in order to receive we must first give, I have incorporated that initiative into Waiwaolani and donate a portion of profits to a variety of conservation organizations. I will also donate as I see need in Maui & Hawaiʻi communities. Donations were made to a friend of mine who is battling breast cancer and another friend of mine whoʻs young daughter is battling neuroblastoma cancer. In addition, Maʻi Movement reached out asking for businesses to support their organization who believes in education and giving all women access to menstrual products without burden or shame.
Over the past year I also made it a point to as well as cancer, and female empowerment organizations that help our community.
In the fall of 2022, for instance, we helped a friend who had been undergoing treatment for breast cancer, Waiwaolani donated to Chanelle Kalama-Oliveria, in hopes to help beat the cancer, and in the summer of 2022, we donated about 5% of sales from our Charlie blouses to the Ma’i Movement in Hawaii.
These efforts to give back bring me so much joy. As much as I built Waiwaolani to speak to my love of my home in a way that brings people happiness, I also built my company in hopes that one day it will give back to the place that has given me so much.
Our efforts to Mālama ʻĀina are never ending. Whether we are looking for conservation groups to give back to or simply planting and growing on our land, this concept of loving our Earth is what Waiwaolani is all about.
If you are interested in learning more about our Mālama ʻĀina efforts are thinking of ways to give back, here are a few organizations to consider.
LIST OF ORGANIZATIONS: